About Steve Hess

As a child, I was always fascinated with martial arts, especially because I wanted to keep up with my older brother. When I turned 18, I started strength training to match his physical prowess. Growing up, I followed a typical American diet, but my perspective on nutrition changed when I worked at GNC while studying finance at Georgia State University. During this time, I became more aware of the impact of diet on human performance and began to question the commercial food system. This led me to reevaluate my diet and stop consuming beef and pork at the age of 24. Additionally, I pursued Brazilian Jiu-Jitsu to become stronger and more physically adept.

After completing my finance degree, I spent six years working in corporate finance in America while continuing my involvement in martial arts and strength training through amateur MMA events. However, I realized that finance was not my true passion, so I made the decision to transition into a full-time personal trainer in 2010. This career change allowed me to focus on what truly mattered to me – helping my clients achieve their fitness goals.

At the age of 34, I made the decision to become a vegan, eliminating eggs and dairy from my diet. I am now 45 years old and in the best shape of my life. In 2022, I achieved my 2nd-degree black belt in Brazilian Jiu-Jitsu after 19 years of dedicated training. I even competed as a professional MMA fighter while maintaining a vegan diet.

My decision to become a vegan was driven by my concern for animal welfare and the environment. I strongly believe that there is a direct correlation between diet and overall well-being. Drawing from my experiences over the past two decades, I developed the Militant Vegan Protein Powder. My goal is to offer a 100% organic, minimalist plant-based protein powder that is free from plastic, as I firmly believe that our health is intricately tied to the health of the environment.